Creating compelling customer moments

Danielle Anderson, Board Advisor and Independent Consultant in Customer Experience and Digital, notes that the majority of retailers are not familiar with the term embedded finance. Yet, the irony is that most are doing it. The next steps in the education journey for retailers is to move from just doing it, to acting with intention and incorporating embedded finance into their customer strategy.

Just what makes for a compelling customer moment? Listen to the full interview to find out.